

A Colorful Sea of Sameness - Differentiate in 2026
A colorful display of specialty food packaging where no product "pops" on the shelf. The product packaging found at this Northern California Safeway look fantastic individually, but unfortunately…they’re equally invisible in a “sea of sameness” where it counts the most. For the record, this photo shows less than 50% of the actual wall of standup pouches. Whatever your category, don’t forget to periodically review how you’re seen ( or not seen ) from a consumer point-of-view.

Jason
1 min read


